UP Energy LLC debuted a revamped image on May 25 that the Englewood, Colo.-based company says better reflects its vision to be the “most responsible and profitable natural gas company in North America.”

Effective immediately, the company, which prior to emerging from bankruptcy in 2020 had operated as Ultra Petroleum, will be known as PureWest Energy LLC. The announcement builds off of a partnership the company formed earlier this year to produce responsibly sourced natural gas from its operations focused in the Pinedale and Jonah Fields of Wyoming’s Green River Basin. 

“We are excited to announce the change to PureWest, bringing alignment between the company’s name and the mission that our board, leadership team and employees have for the company to advance modern life by providing reliable, essential energy produced in a safe, environmentally responsible manner,” CEO Christopher Valdez said in a May 25 company release.

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