[Editor's note: A version of this story appears in the February 2019 edition of Oil and Gas Investor. Subscribe to the magazine here.]

They called him “the Doomsday Guy.” This man wanted gold for his oil and gas lease—literal gold.

This was not unusual. Cody Campbell and John Sellers, co-CEOs of Double Eagle Energy Holdings III LLC, often run into sellers who ask for unique currency to seal a deal.

“Most people want money,” Campbell said at the company’s offices in Fort Worth, Texas. Sellers, sitting next to Campbell, interjected, “But surprisingly, that isn’t always the motivator. That’s what motivates us.”

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