Alerian Rebrands as VettaFi

New asset management brand combines Alerian, S-Network Global Indexes, ETF Trends and ETF Database.

Hart Energy Staff

VettaFi, a collective asset management brand, launched on May 19 as a combination of ETF Trends, ETF Database, Alerian and SNetwork Global Indexes.

The new brand targets asset managers with a range of services and solutions for investors. On its website, the name is explained as a combination of “vetta” which means “one who knows” or expert in Sanskit, and summit or peak in Italian; and “fi,” short for finance. A second meaning of “vetta” is to vet, or thoroughly investigate something before deciding to move forward.

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