Open Letter to TV Newscasters: Dear TV Newscaster, According to recent reports, you seem to be once again demonizing ExxonMobil Corp. for making a healthy and respectable profit. I would like to point out that XOM is a publicly held company. The duty of publicly held companies is to make a profit for its shareholders in an ethical manner while abiding all laws. XOM makes a profit for its shareholders. Although the company's stock follows the stock market up and down, its stock is a safe, dependable and valuable asset to any stockholders portfolio. If you check your investment portfolio, more than likely XOM stock is included. If not, get some (and get a new fund manager while you are at it). The company's longevity and profitable history are derived from its culture of thoughtful and conservative investment strategy, responsible operation and dedicated management and workforce. If managers of government-sponsored Fanny May and Freddie Mac and senators, congressmen and Wall Street executives comported themselves in the same manner, we would not be in a recession. Now you know. You cannot unknow. Please refrain from playing to the masses. Remember, it is your face on the screen and your name on the news report. Your videocasts and transcripts will be in libraries for decades. Your grandchildren and great grandchildren will have access. Here is what Motley Fool has to say about the company: "It's the world's greatest company, period." -- Arjun Murti, Goldman Sachs

I'm what a lot of folks would call "obsessed" with finding great stocks. So when I heard Goldman Sachs oil oracle Arjun Murti boldly label a company as the world's greatest company, you'd best believe I paid attention.

That's pretty high praise, but the facts speak for themselves. In fact, my research led me to take Murti's claim one step further: This is the greatest company in the history of the world.

The corporate titan in question produced modern-day history's greatest fortune and earned double the combined 2008 profits of Google (Nasdaq: GOOG) and Microsoft (Nasdaq: MSFT). If you'd invested $1,000 in this company in 1950, your shares would now be worth about $2,400,000. And, incredibly, this giant still has decades of slick profits ahead of it.

Meet the world's greatest company: ExxonMobil (NYSE: XOM). Biggest, strongest, most efficient, most evil -- there's hardly a superlative that hasn't been said about this most successful of the Standard Oil grandchildren. But while much is made of just how great or how evil folks peg Exxon to be, there's strangely little discussion over the core drivers of why its stock has been a huge success.

It would be easy to say that Exxon's success and that of Standard Oil's other grandchildren -- Chevron (NYSE: CVX), ConocoPhillips, Marathon Oil, etc. -- was just a function of their being in the right place at the right time. Hawking oil and gasoline at the dawn of the Industrial Revolution, after all, is a Category 5 tailwind.

But there's much more to Exxon's success. And, fortunately, those discernable traits are ones we can spot in other opportunities.

1. An owner-operator culture

John Rockefeller didn't run an infamously efficient organization just for kicks -- as the largest shareholder, he had a vested interest in the success of Standard Oil. When managers and employees are shareholders alongside you, they share your desire for the business to be managed for the long term.

Take a look at the cutthroat world of discount retail, where a fanatical focus on controlling costs and smart growth are crucial to long-term success. Which companies in this space have proven among the biggest winners for investors over the past 20 years? None other than Costco and Wal-Mart (NYSE: WMT). Both are known as much for their insider ownership as for their tenacious zeal for efficiency and delivering value to customers.

And, by the way, there's still plenty of alignment between Exxon's leadership and outside shareholders. The company consistently posts better margins and returns on capital than its Big Oil brethren. CEO and Chairman Rex Tillerson has plenty of incentive to keep it that way -- he owns 1.1 million Exxon shares.

2. Enduring demand

Demand for oil is strikingly consistent. For most companies, steady demand equates to steady cash generation. But just as importantly for Exxon as the consistent demand for oil is the lasting nature of that demand. Constant doubt over the staying power of oil has helped keep Exxon's shares perpetually undervalued, allowing Exxon and dividend reinvestors to consistently gobble up shares at attractive prices.

Back to the importance of demand. Consider Procter & Gamble (NYSE: PG), which I recently recommended to our Income Investor members. P&G's core products (razor blades, toilet paper, disposable diapers, etc.) all face little chance of technological obsolescence. Even better, demand is regular and firmly entrenched. Maybe I'm just a pretty boy, but I'd be living in my car before I stopped buying razors.

Now consider a company whose fate hinges on innovation: Apple (Nasdaq: AAPL). Sure, there's a lot to love about Apple, but long-term demand for its products is downright unknowable, if for no other reason than we've no idea what Apple will even be selling years from now.

Again, historical results say it all here. According to dividend-guru Jeremy Siegel, the highest returning S&P 500 stocks from 1957 to 2003 were: Kraft Foods R.J. Reynolds Tobacco (now owned by Reynolds American) Standard Oil of New Jersey (ExxonMobil) Coca-Cola

Cheese. Tobacco. Oil. Coke. I think you get the picture.