Schlumberger Ltd. announced on May 13 the appointment of Dr. Katharina Beumelburg, formerly with Siemens, to the newly created position of chief strategy and sustainability officer, as part of the oilfield service company’s growing focus on sustainability.

Schlumberger CEO Olivier Le Peuch said Beumelburg’s appointment comes at a pivotal time for the company as well as “the energy industry and our planet.”

“Sustainability is increasingly core to our performance strategy, through which we will realize our vision,” Le Peuch said in a statement.

Sustainability and the company’s New Energy venture have increasingly become a focus as part of  Schlumberger’s commitment to global climate actions.

“Katharina’s impressive experience and expertise acquired over more than 20 years will help us elevate our sustainability agenda and fully integrate it into our corporate strategy, ensuring we enable our customers’ success,” he added.

Beumelburg joins Schlumberger from a global technology company, Siemens, where she has held various leadership positions including strategy development incorporating sustainability; management consulting; business excellence; and operations management. In her most recent position, she led the global transmission services business.

In her new role at Schlumberger, effective May 17, Beumelburg will report directly to Le Peuch. She will oversee corporate strategy, sustainability, marketing and communications activities across the company.