Reframing the Narrative: Energy Transition to Societal Transformation

Baker Hughes’ vice president of energy transition, Allyson Anderson Book, discusses the company’s corporate pivot.


Baker Hughes is among the energy companies that has made net-zero commitments as the world transitions to lower carbon energy resources. (Source:

Baker Hughes’ Allyson Anderson Book admits she had concerns about her job title, vice president of energy transition, when she first stepped into the role.

The title, specifically the “energy transition” part, didn’t fully reflect what is needed to reach net-zero emissions, she said. The term is not clearly defined. For some, it signals the phase out of fossil fuels; yet, for others, it depicts an energy mix with carbon abatement.

“At the end of the day, I look at this as a societal transformation,” Book told Hart Energy following her talk at the Offshore Technology Conference (OTC) in Houston in early May.

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Velda Addison

Velda Addison is the senior editor of digital media for Hart Energy’s editorial team. She covers energy with a focus on renewables.