Since the start of the pandemic and the crash in oil prices, leaders have been given much advice: stay positive and don’t panic; think long term, not just short term; and continue to innovate. But leaders need more than sermons. Most would agree they should innovate now; they are often stymied by a lack of clarity about how to innovate in a practical way, especially when peo­ple are remote and money is tight. Below are key actions that leaders can take to innovate effectively.

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