The oil and gas industry is facing many challenges, but perhaps none more than the struggling oilfield service sector, a leading oil and gas analyst said on July 18.

“Oilfield service has not benefited from this upturn at all,” said John England, partner in Deloitte’s oil, gas and chemicals practice, at Shale magazine’s State of Energy luncheon. “In fact, as the industry has become more efficient, that’s actually hurt their margins.”

Other challenges the industry must grapple with include a negative public image and a necessary, but so far somewhat awkward, embrace of Big Data.

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