The dilemma the oil and gas industry faces with the public is that nobody is going to love it just because the lights go on and gasoline is cheap. It’s not enough.

Why not? To non-industry panelists at the recent Colorado Oil and Gas Association Energy Summit, the answer is simple: the industry’s lack of credibility.

“One of the things that I’ve been able to exploit over the years in my dealings with the oil and gas industry in the more adversarial context is being able to exploit lapses in credibility,” said Dan Grossman, senior director of state advocacy for the Environmental Defense Fund’s energy program. “That starts with companies or industries not being transparent about issues that are important, from what companies are putting downhole as part of the fracking process to what the real climate risks are from the oil and gas industry.”

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