Executive Q&A: How ABB’s New Digital Platform Offers Relief to Struggling Oil Producers

Brandon Spencer, president of ABB Energy Industries, explains how the company’s Adaptive Execution portal offers relief to oil producers struggling with capital restrictions and project delays.

Executive Q&A: How ABB’s News Digital Platform Offers Relief to Struggling Oil Producers

From the collapse in oil prices to a global pandemic plus growing demand for sustainable energy investments, 2020 has presented a whirlwind of challenges across the energy sector.

As many in the oil and gas industry look for ways to address these challenges, ABB said it has developed a new digital platform named Adaptive Execution aimed at helping companies not only survive but thrive amid this new normal.

“Our customers are under pressure not just from capital cost, but also sustainability and the overall energy transition or transformation,” Brandon Spencer, president of ABB Energy Industries, told Hart Energy’s Faiza Rizvi. Spencer also noted ABB has other technology offerings to help with this transition as well because “a traditional oil and gas customer from 10 years ago is going to look a lot different 10 years from now.”

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Faiza Rizvi

Faiza Rizvi is a senior associate editor of Business & ESG for Hart Energy's editorial department, with a strong focus on E&P Plus and HartEnergy.com. She has been covering all facets of the U.S. and international energy industry for over 5 years.