Airborne Oil & Gas unveiled a rebranding on Oct. 8 that, according to Chief Commercial Officer Martin van Onna, reinforces the company’s energy transition journey.

“We thought this is the right time to move beyond oil and gas to support renewable industries and at the same time continue to support our current client base in the energy industry to reduce their carbon footprint,” Onna told Hart Energy’s Faiza Rizvi.

The company, now known as Strohm, has successfully supported the oil and gas sector for the past 13 years through the manufacturing of thermoplastic composite pipe, which the installation of has been proven to reduce carbon footprints by more than half compared to traditional steel alternatives, according to a company release. 

Onna recently spoke candidly about the company’s rebranding to focus on the energy transition and how the industry is adopting low-carbon technologies at a much faster rate. He also discussed the applications of thermoplastic composite pipe in the current environment, which was developed by his company to help operators handle tough downhole, offshore and subsea environments.

“The pandemic, of course, has had a profound impact on the industry and what affects us at Airborne Oil & Gas, as a disruptor, is the acceptance of new technologies. What we have seen is that a technology like ours, which is lightweight, non-corrosive and has a small carbon footprint, is seeing a much faster uptake than ever before…This is something that has changed from the past,” Onna said. “Over the next few years, we see an unstoppable trend of our industry moving to reduce the carbon footprint of all the aspects of the operations involved in hydrocarbon production.”

Speaking of demand recovery, he said: “The pendulum may have gone too far but [demand] will come back to show that there is a place for hydrocarbons in the world, albeit with a very strong focus on reducing CO₂ footprint.”

Jump to:

  • Rebranding (0:34)
  • Energy transition (1:29)
  • Thermoplastic composite pipe (4:12)
  • Digital transformation (6:41)
  • Demand recovery (8:32)