Eureka moments happen when oil producers and geothermal energy professionals come together, according to Jamie Beard, executive director of the Geothermal Entrepreneurship Organization at the University of Texas at Austin.

However, it’ll take more than talk to move what she called the “red-headed stepchild of renewables” from the slow lane.

The oil sector, along with its cost-reducing, efficiency-boosting technologies and techniques, may be the force to jumpstart geothermal. In turn, geothermal could become a growth engine for the oil industry, elevating its ESG cred on the Street.

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