Everyone in oil and gas is talking Big Data, but is anyone doing anything about it? After all, what has produced more oil and gas in the last half decade: greater sand volume, better lateral placement and closer stage spacing—or Big Data?

If one views Big Data as automating business processes, generating economic and performance gains through data analytics, or developing insight via machine learning and predictive analytics, then give the devil his due: The oil and gas industry is in the early innings of a Big Data revolution.

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